Aboutcom : AOL Video feed

About.com Has "Unbelievable Margins" from Google AdSense

Thu, 01 Oct 2009 05:19:23 -0400

http://www.beet.tv/2009/09/new-york-times-digital-chief-aboutcom-has-unbelievable-margins-from-google-adsense.html About.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com. Andy Plesser, Executive Producer

About.com Has "Unbelievable Margins" from Google AdSense

Wed, 30 Sep 2009 21:34:52 -0400

http://www.beet.tv/2009/09/new-york-times-digital-chief-aboutcom-has-unbelievable-margins-from-google-adsense.htmlAbout.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com. Andy Plesser, Executive Producer

New York Times Digital Chief: About.com Has "Unbelievable Margins" from Google AdSense

Sun, 27 Sep 2009 16:15:05 -0400

About.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com. Nisenholtz was a panelist Monday at the OMMA conference where I taped his comments. (His reference to AdSense comes up at 2:45 in the clip.) He says that companies who create low cost, highly verticalized and contextualized content will get "very rich" from AdSense. He adds that AdSense does not perform well for New York Times news coverage. Andy Plesser, Executive Producer Production note: Sorry for the poor audio quality; I was unable to connect to the event sound system from my location.Video TranscriptMartin Nisenholtz: Well that is really a great swirling conversation. It’s a convergence of, you know, reading, hearing, and talking. It's not just reading. And so sites like the Huffington Post, so long as, and I'm not speaking specifically about the Huffington Post per se, but sites like them. (interjection: So long as they're in New York City...) So long as...well there are a lot of aggregators in the world and the Huffington Post isn't the only one and so, you know, there are laws around fair use and obviously to the extent that our content, the efficacy and the copyrights that we own are respected and then the linking of one article to another or one website to another is endemic in the web itself. So if we were to pull ourselves off from that, we could do that; a lot of people now are talking about doing that because they're frustrated with respect to their business models, but I think the only result that happens when you do that, in fact, as I tried to say in my talk, this isn't as much about social or not social, it's about closed and open. I think we've been on a path toward ever increasing openness over the last decade and that is really about opening oneself up to the web. So, now obviously, if you get into the situation...

About.com Has 2000 Videos Up, Mostly From Prosumers....Others from TurnHere

Thu, 15 May 2008 14:10:54 -0400

The New York Times Company's About.com, the giant informational portal of content created by hundreds of domain experts, called "guides," in everything from travel to home repair to health, is expanding the use of video as part of if offering and now has some 2000 videos on the site. I caught up with About.com's Michael Daecher recently who explained that some seventy five percent of videos have been produced by the area experts and some twenty five percent of the clips coming from TurnHere and others. -- Andy Plesser

How to Make Kosher Bagels

Wed, 16 Apr 2008 22:40:11 -0400

Bagels are a great addition to any breakfast or lunch table. Learn how to make your own kosher bagels from scratch. Find more how-to videos at video.about.com.

How to Make Meatballs

Wed, 16 Apr 2008 22:39:59 -0400

A great source of protein, meatballs don’t have to be high in fat and cholesterol. Watch how easy it can be to make this versatile and delicious dish at home. Find more how-to videos at video.about.com.

Low Fat Chicken Nuggets

Wed, 16 Apr 2008 22:39:04 -0400

This low fat version of chicken nuggets doesn’t lose the yummy flavor of regular chicken tenders. See how to chop, batter, and bake them. Find more how-to videos at video.about.com.

Tandoori-Style Chicken

Wed, 16 Apr 2008 22:39:00 -0400

If you love eating Chicken Tandoori in your favorite Indian restaurant, then this recipe is for you. Learn how to make Tandoori-Style Chicken at home. Find more how-to videos at video.about.com.

Salade Nicoise With Tuna

Wed, 16 Apr 2008 22:38:50 -0400

Heidi Dehncke-Fisher shows how to make Salade Nicoise Find more how-to videos at video.about.com.

Homemade Lemonade

Wed, 16 Apr 2008 22:37:37 -0400

Lemonade is a refreshing drink that you can enjoy any time of the year. Learn to make lemonade using fresh lemons and a simple syrup. Find more how-to videos at video.about.com.

Make Yogurt at Home

Wed, 16 Apr 2008 22:37:29 -0400

Is yogurt a staple in your diet? Then try making your own yogurt at home using this simple recipe. Find more how-to videos at video.about.com.

How to Cook With Tofu

Wed, 16 Apr 2008 22:35:43 -0400

You know tofu is good for you, but do you know how to cook with it? Watch how to drain, freeze, bake, and saute tofu like a pro. Find more how-to videos at video.about.com.