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Book Promo 101 – Learn the Basics of Book Promotion by Nikki Leigh

Sun, 27 Jul 2008 05:53:17 -0400

This is the first in a series to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. She offers her own expertise and she collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books - many free or low cost techniques. These will appeal to the frugal and budget conscience promoter in each of you. Book Promo 101 helps you lay a solid foundation for your promotional work and allows you to build your skills. This book was written in a teaching format and has review questions at the end of each chapter. There are many easy ways to promote and easy questions within the pages of this book. More complicated promotional options are included along with more complicated questions to help the author learn, expand their promotional abilities and to experiment with their book promotion. These topics are discussed –Develop a Marketing Mind - Is It Ever Too Early to Begin Promotion?Optimize Elements of Your BookDo You Need to Hire a Publicist? - Create Your Marketing Plan What Tools Should Be In Your Press KitCreate Press Releases For Your Books - Expand Your Area of Influence Get Your Book Reviewed - Create an Effective Web site Promotional Items for Your Book - Make The Most of Book StoresAlternate Avenues to Sell Books - Use Your Blog to Generate Book Sales – Email and Signature Blocks - Forums and Message BoardsFor more information, visit www.nikkileigh.com/book_promo_101.htm

TOC '09 — "What Happens When Anyone Can Edit Your Book, Online?" -- John Broughton (Author of an O’Reilly book)

Fri, 17 Apr 2009 08:03:56 -0400

This is a case study of an unusual publishing initiative, something that has never been done before. Some books have been published on-line first, readable and printable for free, and then later sold in hardcopy, but this was different. Concept O?Reilly Media, the publisher of Wikipedia: The Missing Manual, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post the book on-line, on the Wikipedia website, as fully-editable content. And the book?s author agreed to O?Reilly?s proposal to do this. The Foundation stood to benefit from this because the publicity might get more people interested in editing Wikipedia articles (free, detailed instructions!), and the book?s contents might help current editors get better, as well as interested in doing more O?Reilly (and the author) stood to benefit from on-line, editable version because it might spur sales of the hardcopy book (readers have different preferences for form factors) and because edits of the book might correct errors or improve wording or even add new sections that could be useful in a future version of the book. (Such edits, however, could not be used directly because of copyright issues.) O?Reilly also stood to benefit in general (reputation, possibly increased sales for other books in the Missing Manual Series, etc.). From XML to wiki markup: technical issues The book was in XML format when it was published in January 2008. The markup for the MediaWiki software is considerably different. O?Reilly had some experience with converting from one to another, but the existing script for doing so left a lot of things still to be done manually. So some time was spent revising it, and figuring out other ways to do mass changes to avoid manual editing. Page numbering in particular (a hardcopy book has page numbers, while a wiki does not) was particularly problematical. Publicizing the wiki version of the book O?Reilly and the Wikimedia Foundation worked out a joint press release. After that, much of the publicity would be within the Wikipedia community. And adding links to existing Wikipedia instructional pages would help editors find the wiki version of the book. A book open to all for editing: what happened? To be discussed: The extent of vandalism and other inappropriate changes; the extent to which useful copyediting was done; the extent to which extra content was added; monitoring (or not) of the changes. Impact on hardcopy book sales To be discussed: did book sales increase?

I Hate Ryan Lee's Millionaire Workout Book (Here's Why)

Wed, 24 Oct 2007 19:30:33 -0400

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Golden Age Stories Book Publisher at the Frankfurt Book Fair

Thu, 27 Nov 2008 08:03:08 -0500

http://www.goldenagestories.com The book fair in Frankfurt is probably the largest book publishing event in the world with publishers visiting from all corners of the globe to see what new book and audio book titles are coming out. The Golden Age Stories by L. Ron Hubbard were very popular at the book fair which is no surprise as L. Ron Hubbard is not only the most translated author worldwide, one of his books sells every 2 seconds in over 150 countries. The Stories from the Golden Age are now being published by Galaxy Press in 80 volumes a total of 153 stories full of excitement, drama, mystery, suspense and action.

A Thematic Outline of the Book of Revelation

Tue, 10 Feb 2009 06:28:21 -0500

The relationship between the Book of Exodus and the Book of Revelation

Back to the Future - Intorduction - Pt 3

Wed, 28 Jan 2009 06:54:23 -0500

A discussion on the Book of Revelation

Back to the Future - Rev 2:1-29

Tue, 17 Feb 2009 06:32:16 -0500

Back to the Future is a commentary on the book of Revelation. Chapter 2 addresses the first 4 of 7 churches in the book.

Difficult Dialogues - Luis Alberto Urrea

Fri, 06 Nov 2009 04:53:17 -0500

Luis Alberto Urrea, 2005 Pulitzer Prize finalist for nonfiction and member of the Latino Literature Hall of Fame, is a prolific and acclaimed writer who uses his dual-culture life experiences to explore greater themes of love, loss and triumph. Born in Tijuana, Mexico to a Mexican father and an American mother, Urrea has published extensively in all the major genres and is currently published by Little, Brown and Company. The critically acclaimed author of 11 books, Urrea is an award-winning poet and essayist. The Devil’s Highway, his 2004 non-fiction account of a group of Mexican immigrants lost in the Arizona desert, won the 2004 Lannan Literary Award and was a finalist for the Pulitzer Prize and the Pacific Rim Kiriyama Prize. A national best-seller, The Devil's Highway was also named a best book of the year by the Los Angeles Times, the Miami Herald, the Chicago Tribune, the Kansas City Star and many other publications. Urrea's first book, Across the Wire, was named a New York Times Notable Book and won the Christopher Award. Urrea also won a 1999 American Book Award for his memoir, Nobody's Son: Notes from an American Life and in 2000, he was voted into the Latino Literature Hall of Fame following the publication of Vatos. His book of short stories, Six Kinds of Sky, was named the 2002 small-press Book of the Year in fiction by the editors of ForeWord magazine. He has also won a Western States Book Award in poetry for The Fever of Being and was in The 1996 Best American Poetry collection. Urrea's most recent book, The Hummingbird's Daughter, is the culmination of 20 years of research and writing. The historical novel tells the story of Teresa Urrea, sometimes known as The Saint of Cabora and the Mexican Joan of Arc. Urrea attended the University of California at San Diego, earning an undergraduate degree in writing, and did his graduate studies at the University of Colorado-Boulder. After serving as a relief worker in Tijuana and a film extra and columnist-editor-cartoonist for several publications, Urrea moved to Boston where he taught expository writing and fiction workshops at Harvard. He has also taught at Massachusetts Bay Community College and the University of Colorado and he was the writer in residence at the University of Louisiana-Lafayette. Urrea's other titles include By the Lake of Sleeping Children, In Search of Snow, Ghost Sickness and Wandering Time. His writing has won an American Book Award, a Western States Book Award, a Colorado Center for the Book Award and a Christopher Award. The Devil's Highway has been optioned for a film by CDI Producciones. Urrea lives with his family in Naperville, IL, where he is a professor of creative writing at the University of Illinois-Chicago.