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Microsoft Case Study - Part 2

Thu, 10 Apr 2008 08:13:40 -0400

Microsoft has a history of sending employee bloggers out into the online community to foster better developer and user relations. Nelly Yusupova interviews three prominent Microsoft bloggers, Ani Babaian, Sara Ford and Ariel Stallings, about how their Microsoft blogging builds a bridge between the world of corporate social media engagement and their own personal technology passions.

Microsoft Case Study - Part 1

Thu, 10 Apr 2008 08:13:58 -0400

Welcome to BlogHer

Thu, 10 Apr 2008 08:19:21 -0400

Welcome from the BlogHer founders: Elisa, Jory and Lisa.

Morning Keynote: Talkin' 'Bout My Generation - Part 3

Fri, 11 Apr 2008 10:02:08 -0400

Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap? BlogHer co-founder Lisa Stone moderates this discussion with a trio of experts on women online: Maria T. Bailey, author, speaker and Founder/CEO of BSM MediaEllen Siminoff, once named one of eight "Masters of Information" by Forbes Magazine, former founding executive of Yahoo! and now Chairman, of Efficient Frontier Robin Wolaner, long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee

Who You Are, Not What You Do - Part 3

Fri, 11 Apr 2008 10:00:24 -0400

Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.

"We don't know what to do with you" - Part 3

Thu, 10 Apr 2008 08:08:07 -0400

The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session. We have Jory Des Jardins, the moderator of that Momosphere session back to moderate again. And we have one of the bloggers who stood up to be counted back at BlogHer '07 on hand to elaborate on her perception of marketing and advertising in the blogosphere, Stefania Pomponi Butler from CityMama and KimchiMamas. The differences Stefania sees between how she is approached on those two blogs alone...one that identifies her ethnicity right in the blog name and one that does not...is part of the story. Kimberly Coleman joins the discussion with her own perspective on what tends to go right, and what opportunities tend to get missed. Finally, Laura Martinez is a journalist, editor and AdAge blogger who specializes in advertising and marketing, with a focus on reaching the Hispanic market. She joins them to talk about how marketers traditionally have carved up the diversity pie. With the blogosphere being more racially diverse than the Internet as a whole (according to Pew), we'll be asking the same question asked in Friday morning's keynote: do the old rules apply in the blogosphere?

Hewlett Packard Case Study

Thu, 10 Apr 2008 08:17:18 -0400

Susan Getgood presents a blogger outreach case study. The product was HP's Photo Books. Susan was the consultant on the initiative, and we'll also hear the point of view of the company (HP's Victoria Naffier) and one of the bloggers who was on their outreach list, Liz Gumbinner.

Improve This Pitch - Part 3

Thu, 10 Apr 2008 08:13:33 -0400

Real-live outreach programs from our attendees. A panel of experts offer constructive improvements...to creatives, calls to action and blogger targeting. Advertising exec and momblogpreneur Liz Gumbinner moderates a panel including Susan Getgood, Mir Kamin and Maria Niles. All of these fine panelists have been on both sides of the marketing/blogger equation...and can feel your pain, even as they hope to help you not get blown up in the future!