Amitabh Bachchan Reciting The IndiaPoised Anthem

The Times of India's christening of 2007 as the 'Year of India' and the ensuing six-week long 'India Poised' campaign. Amitabh Bachchan, the Bollywood MegaStar who was voted 'Indian of the Year' in 2005 and again in 2006 in a TOI poll, launched the campaign. The backdrop for the film is the under-construction Bandra-Worli Sealink (like San Franscisco's famous Golden Gate). The sealink which is otherwise a restricted zone.