HIT GOLF - visit hitgolf.com-2009 GOLF Ball Review...

Inside GOLF Magazine features three new golf ball models from Bridgestone, Titleist and Nike Golf. Here is the transcript: WELCOME BACK TO INSIDE GOLF MAGAZINE, BROUGHT TO YOU IN PART BY GOLF MAGAZINE, THE GAME?S MOST WIDELY READ GOLF PUBLICATION. PICK UP A COPY AT NEWSTANDS TODAY. LET?S LEARN MORE ABOUT SOME OF THE BEST GOLF BALL TECHNOLOGY. UP FIRST WE LEARN MORE ABOUT THE NEW GOLF BALLS FROM BRIDGESTONE GOLF AND OUR HOST JESSICA MARKSBURY TAKES THE BRIDGESTONE BALL FITTING CHALLENGE. WE?RE OUT HERE ON THE PGA TOUR AND, TODAY, WE?RE LEARNING ALL ABOUT THE GOLF BALL. I HAVE TODD CORUM HERE FROM BRIDGESTONE TO TALK TO US ABOUT THE B330 FAMILY OF GOLF BALLS. TODD, THERE?S THREE VARIETIES, A LOT TO TALK ABOUT. LET?S START WITH THE TOUR B330. WE’VE GOT THE TOUR B330, WE'VE GOT THE B330S AND WE'VE GOT THE RX. THE B330 IS PLAYED ON TOUR BY OUR PGA TOUR PROFESSIONALS. IT IS A FIRMER BALL, MORE DISTANCE OFF THE TEE, A BIT OF SPIN AROUND THE GREENS. THIS DAY AND AGE, PLAYERS ON TOUR, THEY?RE NOT LOOKING FOR A LOT OF DISTANCE. MOST OF THEM ARE PRETTY LONG OFF THE DRIVER, ANYWAY. SO WHEN THEY WANTED A SOFTER GOLF BALL, THEY WANTED A BALL WITH MORE FEEL AROUND THE GREENS, SOFTER WITH THE WEDGES, SOFTER WITH THE IRON SHOT. THAT?S WHEN WE DEVELOPED THE B330S. JESSICA MARKSBURY: HOW ABOUT THE B330RX? I HAVE TO SAY I'M PERSONALLY INVESTED IN THIS BALL BECAUSE, I PARTICIPATED IN A BRIDGESTONE BALL FITTING, RECENTLY, AND THIS WAS MY SELECTION. BRIDGESTONE REP: GOLFERS STILL WANT THE FEEL OF A SOFT GOLF BALL AND THE PERFORMANCE AROUND THE GREEN OF A TOUR-CALIBER GOLF BALL BUT, THEY WERE NOT SWINGING THE CLUB FAST ENOUGH TO MAXIMIZE THEIR DISTANCE OR TO GET ENOUGH SPIN AROUND THE GREENS. SO THAT?S WHY WE DEVELOPED THE B330RX, WHICH IS A GOLF BALL FOR SWING SPEED BETWEEN 85 AND 105 MILES AN HOUR, WHICH IS STILL A TOUR-CALIBER GOLF BALL BUT, IT?S MADE FOR AMATEUR SWING SPEEDS. ONE THING THAT WE'VE ALWAYS THOUGHT AT BRIDGESTONE IS, ONE SIZE DOESN?T FIT ALL. SO WE DEVELOPED THE BRIDGE...