joeytomatoes.com-AT&T Paradise 30 sec

Title: Paradise_30 sec Client: AT&T Brand: GoPhone Light Airdate: 2008 Duration:00:01:30 Agency: BBDO, New York and Atlanta Executive Creative Director: Susan Credle Creative Director/Copywriter: Darren Wright Creative Director/Art Director: Dave Skinner Associate Creative Director/Copywriter: Alex Taylor Associate Creative Director/Art Director: Jason Stefanik Executive Agency Producer: Bob Emerson Executive Music Producer: Melissa Chester Director: Justin Reardon Production Company: Anonymous Content Director of Photography: Erik Schmidt Music House: Emoto Editorial Company: Cosmo Street Editor: Jason Macdonald FX/SFX Company: Nice Shoes Celebrity(s): Meat Loaf, Tiffany New GoPhone Advertisements Feature Meat Loaf, Tiffany The Spot And The Rest Of The Story AT&T launch a new advertising campaign highlighting GoPhone's unlimited talk, unlimited text and freedom from surprise bills. The campaign, which kicks off this week, features recording legend Meat Loaf and '80s pop icon Tiffany. "GoPhone is changing the conversation about wireless by giving customers control over how much and how often they pay for their wireless service -- and they still get access to AT&T's exclusive content, devices and features," said Judy Cavalieri, AT&T vice president of Prepaid. "The new advertising illustrates these features in a fun, entertaining way to which all viewers can relate." In the new advertising created by BBDO Atlanta and New York, Meat Loaf breaks into song with GoPhone-inspired lyrics to the melody of his classic hit "Paradise by the Dashboard Light" when his son asks for a GoPhone. When mom, Tiffany, enters the room and joins the song, all agree to go get GoPhone because it offers unlimited talk to any wireless AT&T customer, you can add unlimited text and there are no surprise bills. GoPhone is the only wireless service that provides a Mobile to Mobile calling community of more than 70 million people and the ability to carry over a balance from month to month withou...