Nike "T-Shirts"

GO Film's Christopher Guest Unleashes the Actor Within Lance Armstrong for Nike Livestrong Collection With a pair of spots touting the Nike Livestrong Collection, Christopher Guest of GO Film draws a powerhouse performance from cycling legend Lance Armstrong. Establishing Armstrong as a Dick's Sporting Goods store manager (in fact, the retailer is carrying the collection), the first spot has him on a treadmill, dispensing training advice to a customer... though the young man is only interested in light cardio, Armstrong implores him to "Feed the Warrior" inside and "kill the coward" within. A second spot has Manager Armstrong coaching a Dick's employee on the art of folding "T-Shirts". Apparently, Armstrong gives every task his best...and demands nothing less from his staff.