Origami Magic - Orange Commercial

The Mill has crafted a magical menagerie of paper animals for Orange's new spot 'Origami', now showing on Romanian screens. The Mill is a world-leading visual effects company with bases in the globe's three most important advertising centres: London, New York and Los Angeles. The ad starts with a white simple sheet of paper fluttering in the breeze over a spectacular, lonely landscape of snow-topped mountains, lakes and waterfalls. As the paper falls to earth, it transforms into a frog, which lands with a hop and a splash into a puddle, only to change again, this time into a fish as it dives into a waterfall. The transformations go on into a drifting balloon, a one-horned mountain goat, until finally the paper turns into a large eagle-like bird which leaves the countryside behind and flies over a town, crashing through railings and landing in two heaps of crumpled paper... which promptly re-form into a mother fox and het cub. It all goes to show, as the voiceover says, that "When we embrace change, everything's possible". The spot is directed by Frederick Bond through his Sonny London production company. We are a big fan of Bond since he suprised us with the hilarious Bodyrock video he did for Moby! It's a beguiling 60 seconds of visual magic. The ad was filmed over three days in Iceland, using model animals (made in London by Asylum) for lighting and animation references. (less)