Starbucks (SBUX) is making a new push in a product category that once seemed unlikely for it to be in: instant coffee. Caffeine addicts will now have the option of drinking their Starbucks in an instant form, branded under the name "Via." The company began a test market of the product eight months ago in Seattle and Chicago, and will now begin distribution in its stores nationwide, as well as 1500 other retailers, including Office Depot, Costco, and Target.
Starbucks (SBUX) is making a new push in a product category that once seemed unlikely for it to be i...
