Actors Jackie Chan and Pu Cunxin and folksinger Peng Liyuan are preparing to tackle a taboo. Their new Public Service Announcements call for safe and protected sex using condoms. The Life is Too Good series of announcements are part of a drive to prevent the spread of HIV/AIDS. Pu Cunxin wants to use his fame to spread the word. SOUNDBITE: Pu Cunxin, actor, participant in Public Service Announcements, saying (Mandarin): "China has a floating population of several hundred million, people separated for long periods of time from their partners. How do we teach them about protective sex, especially the young couples? I think that our announcements will make people think, more and more will get the message, if we work hard to broadcast it, they will benefit." In an effort to spread the message, the announcements, directed by Oscar winning director Ruby Yang, will go out on all forms of media. From websites to public transport to state television, the message will be everywhere. SOUNDBITE: Ruby Yang, Public Service Announcements director, saying (English): (WHAT'S PSA) "On CCTV they can talk about condoms and sexual transmission so its, I would say, a mini breakthrough to show this series of PSA on CCTV." The last condom campaign, 8 years ago, was withdrawn due to worries that it promoted promiscuity. PIECE - TO - CAMERA "Those who are most vulnerable in China still have little access to television. UNDP has harnessed new media to spread the word to those most at risk. In Beijing, I'm Tyra Dempster, for Reuters."
Actors Jackie Chan and Pu Cunxin and folksinger Peng Liyuan are preparing to tackle a taboo. Their...
