How do you bounce off your intuition about what products you should do and what the data meaning like market research and things like that, right? It is a business selling research. It’s always research firm. Do you know how they got the research? They call people like me. It is all they do. I get calls all the time. "Sir, what do you think about this? What do you think about this?" And they packaged it up and then they sell it. And then they start to sell it back to you. It's not just me. I mean I'm just me. I mean like they call the industry people. They ask them what they think and then they packaged it up and it's like sell. I don't pay much attention to that stuff. No, but it's a good question. There are times when you, you know market research is really valuable and it tells you things. And then there are times when you just have to totally ignore it and do what do you think is right. I'll give you some examples about it, if you want in the Palm Pilot example. After the failure of the Newton and the Zoomer which is our first PDA. After that those products failed, Little Palm was the only one out and I actually did some market research. We called up the people who bought Newtons and bought Zoomers. And we said, "Why did you buy it? What were you hoping that was going to do? Now that you don't like it, what did you think it was going to do?" I'm serious. We were just asking these questions. And they say, "Oh, I hate everything." OK, but you did shell out some money for it. So did you have any expectations about what it was going to do for you? And we actually got similar interesting information that this is the case where market research really worked. They said, "You know what, I was just hoping to organize my life. I got this paper calendar and I got my address book. I worked with my assistant. My assistant's always printing these things out where any coordinates on paper. I just can't stand it I got little yellow stickers all over the place. I ...
How do you bounce off your intuition about what products you should do and what the data meaning lik...
