Tide Loads of Hope Program

Continuing its ongoing commitment to helping those affected by natural disaster, Tide Loads of Hope launched the "1,000 Load Challenge" to rally Americans to show their support for the program. Tide is asking consumers around the nation to help them reach a goal of selling "1,000 loads" of Tide vintage t-shirts. If America reaches the goal, Tide Loads of Hope will donate $50,000 to its long-time partner and the nation’s largest domestic hunger-relief charity, Feeding America, to help disaster victims. One hundred percent of the proceeds from the sale of the Tide Loads of Hope vintage tees will continue to aid families who have been affected by natural disaster. The tees can be purchased for $20 by visiting www.TideLoadsofHope.com.