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    Today Show-Super Bowl ad champ: Sexpot or pizza?
    Description
    Feb. 5: Watch how volunteers' brains respond to a Pizza Hut ad during last night's Super Bowl game. Using brain scan technology, UCLA researchers found that their brain activity surged when they saw images of pizza, but decreased when they viewed Jessica Simpson.
    Feb. 5: Watch how volunteers' brains respond to a Pizza Hut ad during last night's Super Bowl game. ... More
    Channel:MSN Video
    Tags:Today, NBC News, Today Sh...More
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