Yahoo! Taps "Millionaire/Wife Swap" Producer Micha...

We were out at the Yahoo! headquarters in Sunnyvale, Ca. last month and caught up with our old pal Patrick Houston who heads up Yahoo! Tech. We wanted to find out his strategy for the new Yahoo! channel. He told us about "Hook Me Up" -- a new series of offbeat "how to" video clips for consumers dealing with issues like buying a computer and digitizing music. He said that that Yahoo! had retained top TV producer Michael Davies of "Who Wants to be a Millionaire" and "Wife Swap" fame to produce the series. The clips are well produced -- yet funky and offbeat. We think it's a pretty good mix. It will be interesting to see how this develops. View this post on Beet.TV, http://www.beet.tv/2006/08/yahoo_take_tech.html - Contact us at beettv@plesser.com